Strategy & Transformation
We pinpoint the high-value places where AI actually pays off, redesign your business processes, and map a clear path for the transition — getting the what, the why, and the how fully thought through.
Digital Business & Technology Consulting
AI won't replace you — the competitor who adopts it first will.
Experts who've built for hundreds of millions of users, with you from start to finish. Work with us — your business results are our KPI.
Our team comes from the world's leading internet and technology companies, where we led business, product, and engineering, ran platforms serving hundreds of millions of users, worked through every kind of complex, real-world problem, and built production systems where reliability was non-negotiable.
About Setl
The person you talk to is the person who does the work.
Setl is a lean digital consulting and implementation team. Our people all come from the world's leading internet and technology companies, with years of depth in business, product, and engineering. We've led platforms serving hundreds of millions of users — and today, with AI, we turn each person's hands-on, frontline experience into far greater output.
What we deliver isn't just code and systems. It's a complete solution that gets people working together and moves your organization forward. From early planning to final launch, core people are directly responsible.
What we do
Two ways we move you forward
Implementation & Enablement
We handle development, integration, and deployment of the AI systems, reshape the workflows around them, and train your team — so the system actually gets used and delivers business results.
Industries we serve
Who we work with
Industry solutions built around the work that genuinely needs human judgment.
Professional Services
Lawyers, accountants, investment advisors, insurance agents. AI takes over the repetitive work — organizing materials, drafting documents, following up with clients — freeing experts to focus on the judgment calls that create value.
Healthcare
AI tools for providers across records and documentation, doctor–patient communication, and research support. Human-in-the-loop review at every critical point — doctors check and sign off, so every step stays safe and reliable.
Retail & Service
Retail is spread across fragmented channels. We connect the data, sharpen marketing returns, get demand forecasting and inventory right, and automate customer service. When the whole chain runs smoothly, the margin takes care of itself.
Financial Services
Securities firms, lenders, payment companies — most weighed down by aging core systems. We push automation forward within the compliance framework: account opening and KYC, risk control, reconciliation. Faster approvals, fewer errors, a full audit trail.
Education
The AI wave is forcing education to change fast. We put it to work where it matters most: personalized support for every student — study planning, learning materials, practice and simulation, skills assessment — easing the load on teachers while lifting academic results.
How we work
We're accountable for results.
From day one, we define the success metrics with you. Our forward deployed engineers join your team directly, get to the bottom of the real problems, and build in your real environment — staying until your team can run it on their own.
01
Strategy Consulting
Blueprint and strategic direction for business innovation and transformation.
02
Project Development
End-to-end delivery, with process optimization and team training included.
03
Embedded Engineers (FDE)
Working shoulder to shoulder with your team, with knowledge transfer and lasting in-house capability built in.
Why Setl
Grounded. Hands-on. No fluff.
An AI-native team
We work with AI every day, and bring that hands-on, frontline experience straight into your business.
Grounded, no fluff
We answer for real results; strategy and system-building are just the means to get there.
Built for international business
Different markets, different regulators, cross-border teams — we handle them with ease.
Let's talk